Forever Foil is the First Reusable Hair Foil for Colorists - created by Anastasia Kim.

It was February 2024 when I started developing the idea for a sustainable foiling product, which I now call Forever Foil. Not paper, not foam — FOIL — because I need the heat it provides to achieve proper lift. I began working with patent-pending materials that I literally still handcraft to this day. I have been using the same foils for over a year now—for real. They go through the washing machine, the dryer and see clients over and over again. Waterproof, bleach-safe, color-safe, barbicide-safe — all the things. Next phase I will begin introducing colors, patterns and even custom designs. Join me as I upend the beauty industry as we know it. Let’s make a dent in the 12 million pounds of foil waste produced every year by colorists. This stat is an estimate of just HALF of the 500,000 stylists in the USA, it’s more than likely closer to 20 million pounds — worldwide 100+ million pounds. 🫠🤯